Sports is no longer, alas, just about performing on the field; it is about how you play to the audience. Trendy haircuts, made-to-order designer clothing and the perfect Reebok, Nike or Addidas shoe has become part every chic sportpersons ensemble. In fact, they are style icons that are at the very least endorsing 10 brands at a time.
Let’s take a look at the
Top 5 ‘camera-friendly’ celebrity sportstars:
Rank 1) David Beckam – He sure has some great moves on and off the football field. One of the richest sportsperson, who has been in the brand ambassador lane so long, he could open a school for aspiring celebrities!
Rank 2) Anna Kournikova – She may be one of the worst tennis players of recent times, but she has looks that can sell honey to the bees themselves!
Rank 3) Michael Schumacher – Not only does he look cute in his red suit, but he has been Formula 1’s darling for his brilliant racing skills. Though retired amid allegations of not indulging in fair-play, he still has potential to be exploited.
Rank 4) Sachin Tendulkar – The cricket world swears by his name. He has been credible on the field, and lends the same characteristic to the products he endorses. That is why it was quite a shocker when he endorsed Home Trade – a company that turned out completely bogus and ran off with investor money.
Rank 5) Tiger Woods – He is charming, classy and elegant. Woods appeals to high-rollers in the corporate world. Still quite underrated as a celebrity sportperson, he has many years in front of him to encash his fame he has earned on the golf course.
And then there are some sport stars who have potential in the future…
Sport celebrities of the future?
Rank 1) Magic Johnson – Well he’s still new to this game. This basketball star has still some time left to really weave magic on the screen, but can do well if he keeps his wits together.
Rank 2) The Great Khali – Unsure if WWE rules allow this wrestler to endorse any other brand except their brand of fighting, but if he is permitted this guy will be a run away hit…at least for the moment.
Rank 3) Kimi Raikkonen – He is an excellent driver and is leading in the F1 pack. If he continues his winning streak, he may just roll in some big bucks in the future.
Rank 4) Mahendra Singh Dhoni – He has turned out to be the most successful Indian cricket captain, led the World Cup team and loves the camera.
That is how the list looks right now. But this list is dynamic; the line into the hall of fame is long and winding.
Showing posts with label brand. Show all posts
Showing posts with label brand. Show all posts
Wednesday, May 14, 2008
Camera friendly celeb sport stars
Labels:
akansha pradhan,
brand,
camera,
Celebrity,
endorsement,
sports
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